What started as a small blog has now become a lifestyle with boot nerds all over wearing FootyGuru Apparel and checking the website daily for the latest soccer boot updates. From the blog a slow revolution has started and turned into a boutique apparel and lifestyle brand inspired out of the obsession from boot nerds around the world. FootyG is an app that is for the use of boot nerds that want to learn more about soccer shoes. The app includes soccer videos and reviews.